Selected design and development work by Tashfeen Riaz - brand identity, web design, UI/UX, packaging, and full stack web development.
A selection of projects spanning brand identity, print and packaging design, UI/UX, and production front-end engineering. Every project below was designed and built from scratch rather than adapted from a template. Click any item to view it full size, or read the breakdown further down the page.
Here is what each piece of work involved, from the design thinking through to what shipped.
A complete visual identity system - logo, colour palette, typography, and brand guidelines - built to stay consistent across print and digital.
Original digital illustration and concept artwork created in Photoshop and Illustrator, developed from initial sketch through to final high-resolution render.
Retail packaging design that balances shelf impact with clear product information, delivered as print-ready dielines with accurate colour and finish specifications.
Responsive website design in Figma - wireframes, high-fidelity mockups, and a component library - so you approve the design before a line of code is written.
Digital art and photo manipulation work using layered compositing, colour grading, and retouching techniques to produce publication-ready images.
Brand strategy work covering positioning, messaging, tone of voice, and a documented identity system that gives a business a clear and defensible point of view.
Product packaging concepts that communicate value at a glance, from structure and materials through to labelling compliance and production artwork.
Production front-end builds using React, Next.js, and TypeScript - server-rendered for speed, accessible by default, and scored 90+ on Lighthouse.
We start by defining who the site is for, what it must achieve, and what success looks like. Content structure and page hierarchy are agreed before any design work begins.
Interfaces are designed in Figma for desktop and mobile, then built with React, Next.js, and TypeScript. Clean, well-documented code that another developer could pick up and maintain.
Every site ships with technical SEO, structured data, analytics, and performance tuning, then stays monitored and maintained after launch so it keeps earning its keep.
Want the full breakdown of what I can build, or a look at the technologies I work with? You can also read more about my background and process before getting in touch.